A reminder to check the fine print behind ‘pink’ products and how much money actually goes to the charity compared to the company. Quote:
The biggest question is whether this effort is really dedicated to helping the cause, given that only a small portion of proceeds will go to charity. The criticisms are similar to those lobbied at the pink ribbon movement, in which products are branded in the colour pink while only a fraction of profits actually go to charity. The Pink Underbelly draws the comparison in a post written earlier this year that says “if MGA really wanted to be an ‘active supporter’ in pediatric cancer treatments and research, they’d donate more than $1 from the sale of each doll …”
