How McDonald’s Came Back Bigger Than Ever – NYTimes.com

Fascinating story on just how sophisticated McDonald’s is in its approach to address  and pre-empt issues. Not only in terms of adjustments to Happy Meals (apple slices and smaller portions of fries) but in how they use and cultivate ‘mommy bloggers’. Pretty impressive given McDonald’s overall negative impact on the health and obesity of so many people.

How McDonald’s Came Back Bigger Than Ever – NYTimes.com.

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