Mobile health apps don’t always follow conventional wisdom

Some market research on what people are looking for in mobile apps – and what they are not. Examples:

  • Type 1 diabetics are open to apps that help them manage their condition but Type 2 (due to obesity) ‘don’t want to consult their phone to choose what to eat from the manu’ (even if they should).
  • Younger people are more open to apps that help healthier lifestyle choices
  • Apps that remind people to take their meds were not wanted. (funny, for me, with meds that do not follow a daily schedule, this is useful).

Not sure I disagree with his conclusion that the future is not with the smartphone but rather dedicated healthcare devices. My sense is that while there will always be a market for dedicated devices, the smartphone will be the hub, with various accessories (like the Withings blood pressure monitor I use and related app) as needed.

Mobile health apps don’t always follow conventional wisdom.

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