Cancer Campaign Tries Using Shock to Change Attitudes – Campaign Spotlight – NYTimes.com

The risks of ‘shock-vertising’. I too must admit a certain degree of discomfort with the campaign premise. The reality is we all will die at some point, sometimes by a pointless, random occurrence, or sometimes where our lifestyle choices have an impact. Neither diminishes the tragedy of an early death, but some stigma may be helping in changing behaviours.

Cancer Campaign Tries Using Shock to Change Attitudes – Campaign Spotlight – NYTimes.com.

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