The next frontier of litigation, focussing on incorrect labelling of products and ingredients. Will be interesting to watch how these law suits pan out; honesty in packaging and labelling, after all, is a reasonable measure to enable informed consumer choice. Quote:
Mr. [Don] Barrett fought tobacco cases for years on behalf of smokers dying of cancer — and lost because juries agreed with the tobacco companies that smoking was a personal choice. Not until he and Richard Scruggs sued on behalf of states, which had spent hundreds of millions of dollars caring for sick smokers, did they win their record settlement.
“Food companies will argue that these are harmless crimes — the tobacco companies said the same thing,” Mr. Barrett said. “But to diabetics and some other people, sugar is just as deadly as poison.”